SEO practices as we know them today are very different from what they have been over time. Not long ago, many people said that the best way to get to the top of the search engine rankings was to post as much content as humanly possible. And use a lot of keywords to the point the article made zero sense to humans but search engines loved them. It was always more on volume.

Basically, it was about quantity over quality.

Nowadays, all that has changed. The exact opposite approach is the only viable option. In this post, we’ll look at the very best SEO strategies and why they are what they are.

The thing about search engines is, they don’t care about your tricks.

Search Engines only care about what your site contains. That’s why content is crucial when it comes to SEO. There may be some days you’re having a bit of trouble with your site’s quality. But just look at how many websites get zillions of pageviews but contain almost nothing of value. If your site is not rich with valuable content, you are wasting your time getting fancy with your website design and other “tricks.”

Some experts say website design has almost no effect on rankings whatsoever.

SEO: Before and After

When Google became the number one search engine, everyone scrambled to figure out how to get to the top of the search results. Google was quite simple back then, fortunately, though, that meant it didn’t take long to decipher precisely what Google’s algorithm involved and how to exploit it.

Back then, Google used two basic methods to try and index content.

The first method was to look for inbound links. Google’s spiders would follow links to find new pages on the web and view them as testimonials. The more links your site had, the more popular it was considered to be, and the main conclusion was that this would be a reflection of quality.

At the same time, Google would search for exact keyword matches to determine the site’s subject matter. If a certain phrase was repeated enough in the text, it would mean that that phrase must be highly important, and it would make sense to show the site when people searched for that term.

But this system had the drawback of being too simple and too easy to control. It was just a matter of time before people began filling up their websites with multiple uses of the same keywords, and some of those even have lots of low-quality (often paid) links. In other words, Google’s search results pages began to fill up with spam.

What’s New with SEO?

As a result, Google had to update its algorithms, and we now see something much more sophisticated. Today, Google uses advanced algorithms that consider the time that visitors spend on every web page, the quality of their respective inbound links, and the use of synonyms and other correlated terms.

Any attempt to try and trick the system will give out a huge risk for your site to be penalized or even de-indexed. The conclusion is that Google is now much more relevant in terms of the results it brings up.

Then what are search engine optimizers supposed to do now?

Should they work smarter and think of new tricks? Should they try and work on another new algorithm? Of course, that’s what everyone is clamoring to do, but that’s all missing the point. The main point is that Google doesn’t want us to play around and mess up its results. Stop the SEO Shenanigans because if ever in the future, we find a reliable system that we can exploit to get to the top of the SERPs; then Google will just change its workings again.

If you want to ensure futureproofing in SEO, you must create a very high-quality site that is particularly relevant to your target audience. If you do that, your goals will be aligned with Google, and any future updates will only help your site perform even better!

The post SEO Shenanigans No Longer Work appeared first on White Label PLR for WordPress Training.

You’ll probably get 100 different answers if you ask that question of 100 people. The problem is that many marketing ‘experts’ are still stuck in the past regarding the best ways to get a post to the top of Google, which can result in a lot of poor content and a lot of lost time.

When creating SEO Friendly posts some of the best ways are pretty simple, so let’s read about it here and dive into what you need to know.

Adding Value to Your Article

It would be better to know a bit of the mindset of Google so you could write one of the best SEO-friendly articles. What is Google trying to attain?

The answer is simple: it wants to help its users by linking them to the highest quality and most relevant content that it can find.

As a result, any signals you can send to Google indicating that your material is of high quality and relevance will help your SEO. The question is, just how are you going to do that.

Including outbound links to other valuable resources relevant to your site’s content is a great example. Including those links would show Google that you’re interested in providing as much information as possible to your readers. It aligns you with high-quality sites and provides references to back up your claims (suggesting accuracy).

Here are ten tips from Yoast on writing an SEO friendly blog post

However, this does not mean that “every article needs at least two outward bound links.”‘. This is completely missing the point as it would generate a predictable pattern on your site that will look like manipulation. Link out when it is relevant and valuable, and don’t be skeptical about it.

It’s also for this same reason that Google likes to see lengthy content – of around 800 words+. While reports vary, people generally think that the ideal content length for SEO is about 1,800 words, which will boost your chances of being featured as News.

Get your Point Across

It’s tough to see, but some SEO companies would still think that an SEO article can only be good if they use the exact keywords repeatedly. That alone can affect many readers’ experiences. The use of keywords is usually one of the quickest ways to have your content marked as spam by visitors on your site, if not by Google.

Instead, keywords should rarely be used. A density of around 1-2% is suggested but only when appropriate and naturally fits with the content. This is another reason to write longer-form content, though, as longer posts will have more space for repetitive keyword use.

Synonyms and related terms are just as significant, if not more so than the terms themselves.
Try to write around the subject and use some associated words that fit your content naturally. This can play a more prominent and more significant role in the future.

Make a Plan for Your Articles

To make sure you have an SEO-friendly article or post, you have to develop a clear structure. This means that every post should have:

An introduction (here you provide an overview of your topic);

A body (this would be the main content and where you get to know everything about the topic);

A conclusion (a simple summary of the article and create a final statement)

This will help you create a structured and readable blog post and make things much easier for your readers.

Readability

Finally, properly space out your content and use the headings that you see fit. Use large fonts with a narrative, user-friendly structure. This will help people stay on your pages for much longer, and that’s one of the other things that Google looks for when ranking content.

The post Creating SEO Friendly Posts appeared first on White Label PLR for WordPress Training.